Are We Lost in the Internet?

March 9, 2017

 

 

We all know that the marketing landscape has changed since we’ve embraced the digital age we are in.

 

At the touch of a button our eyes are locked onto a screen that delivers thousands of advertisements and promotions from companies, which are placed all over the internet. At the touch of another button, they disappear and more flow onto the screen.

 

This will become more accessible as digital platforms, such as wifi hotspots become more common, or airtime plans become cheaper and the list goes on.

 

So have we forgotten about traditional media? Is it less important?

 

If you want to advertise without the internet, here is my list of media that could suit your business.

 

1)     Print media

I love a newspaper or a magazine, as do the millions of people reading them each week. So an advert in a newspaper might have more of an effect generally than say, a tweet which is lost down the page in a matter of seconds.

 

2)     Outdoor media

Billboards, bus-shelters, posters, banners, underground stations, taxis… There are lots of ways to get your name out there, out there. A recent survey conducted by the Outdoor Media Centre revealed 92% of shoppers said they had been exposed to an outdoor advert 30 minutes before shopping and 82% of them said they had made an impulse decision to buy something that day.

 

3)     Broadcast media

TV and radio. TV is a great way to get your product out there through product placement, however, this can be expensive depending on time on screen, prominence on screen and whether it is verbally mentioned. So the more money you spend, the more effective it can be.

 

4)     Stealth marketing

This is a strategy where you advertise a product/ service to unsuspecting people who do not know they are being marketed to. Sneaky.

 

5)     Guerrilla marketing 

This might be the most unconventional way of advertising, however it helps businesses to promote their business and isn’t costly. It involves techniques such as street art and fly posting, which are great ways to spread your message.

 

So there are just 5 ideas that might suit your business. If you would like to read my full list of ideas then you can request it by emailing me at:

corinne@allseasonsaccountants.co.uk

 

Disclaimer – this information is correct at the time of publication and is provided as general information not to be relied upon without a discussion with a suitably qualified professional.

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